Katch Launches Katch Verified, the Fastest and Most Precise Influencer Brand-Safety Vetting Platform

New AI technology analyzes thousands of influencer posts frame by frame, giving brands and agencies instant clarity on whether an influencer is truly brandsafe.

SAN FRANCISCO, CA — [DECEMBER 11, 2025] — As influencer marketing surges past $32.5B in 2025, brands face a growing challenge: ensuring creators align with brand values and avoid hidden risks. Today, Katch Data, the content intelligence company trusted by major Hollywood studios, global streamers, and one of the world’s largest social platforms, announces Katch Verified, a platform delivering unmatched speed, precision, and transparency to influencer vetting.

With Katch Verified, teams can review hundreds of influencers in minutes, eliminating manual scrolling and inconsistent reviews. It identifies what humans routinely miss, including a competitor’s shoes briefly visible in the shot, a questionable book tucked onto a background shelf, or a comment from years ago that no longer aligns with today’s standards. These subtle details can quietly snowball into major brand risks.

“Influencer marketing is entering its most important era, and also its riskiest,” said Andrew Tight, CEO and Co-Founder of Katch. “Brands are pouring billions into creators, yet the industry still relies on manual review. Katch Verified ends that. We give teams instant clarity powered by data, battle-tested in Hollywood and across social media.”

Katch Verified is the company’s first dedicated social-platform product, built on content genomics — the proprietary methodology originally developed to analyze taste and content affinity for film and television. This same foundational technology powers Katch’s analytics work for major entertainment companies and global platforms, and now serves marketers, agencies, and in-house teams looking for more reliable influencer assessment.

Users simply enter a list of influencers and configure their custom brand requirements, what a brand might want (“grandmas who unbox”) and what another might not want (“dogs off leash in videos”). The system then examines every frame, object, sound, and word across an influencer’s content history. It surfaces issues humans routinely miss, such as objects which appear briefly in the background, competitor products and logos, or subtle contextual risks detectable only through high-resolution AI.

Every flagged moment includes clear, specific reasoning so teams understand exactly what was found and why. And with Katch’s always-on monitoring, brands can continuously track influencers throughout a campaign, getting alerted the moment new risks appear.

“Our genomics approach makes it possible to detect nuance that manual review simply cannot capture,” said Dr. Nolan Gasser, Chief Genomic Officer and Co-Founder of Katch Data. “Our team has spent 25 years building a deep, rigorous understanding of content. That lineage — across entertainment, AI, and data science — gives Katch Verified a level of precision that hasn’t existed until now.”

Katch Verified gives marketers a faster, more reliable way to evaluate creator partnerships at scale. Its clarity and consistency reduce risk, protect brand integrity, and support confident decision-making.

“Social is now the frontline of brand perception,” added Tight. “Brands need to know, with certainty, that the people representing them are aligned with their values. Katch Verified makes that trust possible.”

About Katch Data
Founded in 2019, Katch is an AI content intelligence company built by leaders from Pandora, Lionsgate, Disney, MIT, and major Hollywood studios. Co-founded by Andrew Tight, Dr. Nolan Gasser, and Jacob Clifton, Katch pioneered a genomics-based approach to understanding video and social content. The platform is used by major entertainment companies and global technology partners and now powers insight, precision, and brand safety across the creator economy.